As we move closer to 2025, the world of wine continues to evolve. Tradition and innovation are merging. There is a lot to be excited about, from emerging regions to sustainable practices that will shape the future. The wine industry is more transparent, and information is flowing more freely, so consumers are eager to explore and learn about new options. Here are the five trends we believe will shape the wine landscape of the next year.
1. Sustainability is at the Center of Attention
Sustainability is no longer a trendy word. Climate change is affecting vineyards around the world, and wineries are increasing their eco-consciousness. Many top wine regions are adopting organic, biodynamic, and regenerative farming practices.
You can expect to see bottles prominently displayed with certifications such as Demeter (biodynamic), Organic Certified, and B Corp (social responsibility and environmental responsibility). Sustainability is not just about farming.
Innovative technologies like lighter glass bottles, wine in a bag, and reusable containers reduce carbon footprints.
We expect to see small-scale winemakers adopt eco-friendly practices by 2025. This is a win-win situation: healthier soils produce more flavourful wines, and vintners are happier.
2. The rise of low-alcohol and no-alcohol wines
Wine lovers have discovered that they can enjoy wine in moderation and still maintain its flavour. Low-alcohol and even no-alcohol wines are a growing category. Technology has improved the quality and complexity of alcohol-free wine, allowing it to preserve aromas and complex flavours traditionally associated with boozy wines.
Many brands have created innovative alternatives to wine that can stand alone. Sparkling teas and kombucha are among the leading alcohol-free beverages, providing sophisticated flavours for those who want a refined experience.
A cooler climate in Germany and Austria has led to producers experimenting with wines that are naturally lower in alcohol.
Wine subscriptions, hospitality venues, and even retailers will curate sections dedicated to low-ABV wines to make them more accessible, especially to younger drinkers who prioritize wellness.
3. Ancient Techniques and Climate Resistant Winemaking: the Future of Wine
The ancient practice of ageing wines in amphorae made from clay, which dates back thousands of years, is gaining popularity again. The resurgence in popularity of indigenous grapes, some of which have been nearly forgotten, also reflects an increasing appreciation of heritage and diversity. These wines are popular because of their uniqueness and authenticity.
Climate change is a growing problem for winemakers, as it threatens vineyards around the world with unpredictable weather patterns and rising temperatures. To adapt, wineries prioritize climate-resilient wines to protect their craft for future generations.
Producers are exploring grapes that thrive naturally in warmer climates. These include Assyrtiko, a Greek variety, and Touriga Nacional, a Portuguese variety. Innovative vineyard techniques are also being used to protect vines and preserve ecosystems. These include water conservation strategies and shade management.
Meanwhile, cooler regions have become unexpected hotspots of premium wine production. Some parts of England, Germany and Oregon are becoming known for their cool-climate varieties and exceptional sparkling wines. As winemakers look for areas less affected by extreme temperatures, these regions are becoming more important.
4. Wine Experience goes digital
Wine labels with augmented reality (AR), for example, let drinkers scan the bottle to learn more about the winery, its tasting notes or food pairings via interactive videos. Digital tasting platforms and wine apps are booming. They help consumers find new bottles that match their tastes while connecting them to wineries around the world.
Even in the wine industry, artificial intelligence (AI) is finding a place. Some winemakers are using AI-driven tools to monitor vineyard health and predict the optimal harvest time. They also refine their blending techniques and ensure consistency and quality.
Wine drinkers will benefit from smarter recommendations and a greater variety of wines that they may not have previously explored.
5. Story-driven branding captures Millennial attention
In a market that is becoming more competitive, branding has become a major differentiator. This is especially true for younger wine lovers. Recent reports have shown that wines with a strong sense of history or a compelling story resonate with millennials, who are now entering the fine wine market at an unprecedented rate.
Storytelling has become a necessity. Wineries that create compelling narratives about their terroirs, winemaking philosophy or family histories are connecting with a younger generation that values authenticity, transparency and cultural significance.
Branding can create an emotional connection with consumers, whether it is a boutique winery promoting indigenous grapes or a historic Champagne house highlighting its sustainable practices. This emotional connection will increase sales and drive loyalty.
Wine is more than a drink for millennials and Gen Z. It’s also a conversation starter and a symbol of shared value.
What’s Next? What’s Next?
The wine industry is embracing change with creativity and resilience as we move into 2025.
Wine lovers can now explore new regions, styles, and flavours while also appreciating the stories that each bottle tells. Italian fine wines are attracting a lot of attention thanks to their quality, diversity and timeless appeal.
The landscape is not without challenges. Bordeaux is still facing downward trends, and many people see it as a risky region. Other regions, such as California, Australia, and Burgundy, are also closely monitored for their ability to navigate changing market dynamics, access, and consumer preferences.
But despite the challenges of 2024 and its challenging growing season, wine still retains its charm. The future of wine is full of discoveries and promises, whether you choose a Grower Champagne or, a Brunello with a complex flavour profile or a new alcohol-free sparkling drink.
